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Title:
Social media metrics and analytics in marketing : S3M A mapping literature review
Author(s):
Misirlis, N.
;
Vlachopoulou, M.
Publication year:
2018
Source:
International Journal of Information Management, vol. 38, iss. 1, (2018), pp. 270-276
ISSN:
0268-4012
DOI:
https://doi.org/10.1016/j.ijinfomgt.2017.10.005
Publication type:
Article / Letter to editor
Please use this identifier to cite or link to this item :
https://hdl.handle.net/20.500.12470/1882
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Lectorate :
International Business
Journal title :
International Journal of Information Management
Volume :
vol. 38
Issue :
iss. 1
Page start :
p.270
Page end :
p.276
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